• Orchestrating true customer centric experiences – are you there yet?

    Orchestrating true customer centric experiences – are you there yet?

    Well, my guess is that you are probably not. Or maybe you think you are but forgot to ask your customers if they actually agree…!? According to a research conducted by Bain & Company, 80% of the companies they surveyed believe they deliver a superior experience to their customers. But when asking the same customers, it turns out that only 8% of these companies were really delivering on that.

  • How The Ninja Turtles Can Help You Better Target Millennials!

    How The Ninja Turtles Can Help You Better Target Millennials!

    Hello marketers. I’m a millennial. I consume a big amount of your content, but loose interest in under 10 seconds. Why? Because your demographic was too broad to be relevant. Maybe the Ninja Turtles can help me here - sounds weird? I guess, but it could help you win back our hearts with your content!